... Bookstore ad Posted on March 2, 2012August 11, 2022 by Piet C.J. Aarts found this advertisement for the Red Balloon book by the “Foreign Department” of Librairie Hachette in “Nieuwsblad voor de Boekhandel”, Vol. 124 (1957) nr 4 (January 24, 1957), p. 76.