... Bookstore ad Posted on March 2, 2012February 14, 2025 by Piet C.J. Aarts found this advertisement for the Red Balloon book by the “Foreign Department” of Librairie Hachette in “Nieuwsblad voor de Boekhandel”, Vol. 124 (1957) nr 4 (January 24, 1957), p. 76.